The Psychology of Colour

Posted: May 22, 2011 in Uncategorized

Colour is something that we experience on a day-to-day basis; it is something that we cannot escape. It is in everything that use, see, touch and can be used as a form of expression. Certain colors can induce sensations for example warm colors such as red, orange, yellow would evoke feelings ranging from warmth and comfort to hostility and anger. On the other side of the spectrum there are cold colours such as purple for example has a royal feel to it.

According to the post, here are colors and their corresponding associations as perceived in the North American mainstream culture:

Red –excitement, strength, sex, passion, speed, danger.

Blue –(listed as the most popular color) trust, reliability, belonging, and coolness.

Yellow –warmth, sunshine, cheer, happiness

Orange — playfulness, warmth, vibrant

Green — nature, fresh, cool, growth, abundance

Purple –royal, spirituality, dignity

Pink — soft, sweet, nurture, security

White –pure, virginal, clean, youthful, mild.

Black –sophistication, elegant, seductive, mystery

Gold — prestige, expensive

Silver — prestige, cold, scientific

In relation to advertising and marketing, color schemes are used to enhance sales figures an example of this is the colour scheme for Bold washing up powder.  A royal color scheme is being used which include colours such as purple, gold which gives the feeling of prestige and white which is universally recognized representing cleanliness and purity.

(Source: http://pzrservices.typepad.com/advertisingisgoodforyou/2009/05/color-psychology-in-branding.html)

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