Paul Rand was an American graphic designer well-known for his corporate logo designs and identities, including the logos for IBM, UPS and ABC. He started creating stock images for a syndicate that designed graphics for newspapers and magazines and his later work in page designs was his initial source of reputation.
Corporate logo designs
Rands logos are always simplified and perhaps this is what gives them their visual authority. He has vast knowledge of form and colour and perhaps single handedly convinced businesses that identity is a powerful tool.
“Among these young Americans it seems to be that Paul Rand is one of the best and most capable… He is a painter, lecturer, industrial designer and advertising artist who draws his knowledge and creativeness from the resources of this country. He is an idealist and realist, using the language of the poet and business man. He thinks in terms of need and function. He is able to analyse his problems but his fantasy is boundless.“Thoughts on Rand.”
Thoughts on Rand. May–June 1997
Eye Bee M poster designed by Rand in 1981 for IBM.